The banking subsidiary of the future: a workshop for the bank of tomorrow.

Milan (Italy), 26th-27th February 2007

H-care and Comdata demonstrated how financial services organisations will adopt highly interactive Digital Personas, at the annual ABI Lab Forum, which looks at future technology adoption within the financial services community.
The highlight of this years event was the creation of the banking subsidiary of the future, highlighting the radically different approach that banks will take to attract and retain consumers, in a world where every competitor is only 1 click away.
In the welcome area, the Human Digital Kiosk was positioned to provide customers with an immediate interaction point, providing informative overviews of products and services, using human-like digital personas to build a social connection.
In the consulting area, the Human Digital Desk used H-care’s Human Digital Assistant to guide customers through typical tasks that are normally performed by human staff, such as opening accounts, filling out complex applications, and analysing monthly statements.
As the world of financial services moves to a model where only a very small segment of customers will have individual human attention, the demonstrations highlighted how digital personas will play an ever increasing role in ensuring that each customer maintains a social contact and takes advantage of the wider range of products and services being offered by their preferred financial services supplier.