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The In-Flight Human Digital Assistant is an intelligent human-like interface, when embedded in a In-Flight-Entertainment (IFE) systems interacts with you in real-time to guide and assist you throughout your journey, similar to having a real human assistant sitting right beside you.
The system has been designed to be operational in both existing on board client/server architectures and the latest distributed systems, connected via high speed internet access to central reservation systems and CRM systems. Having access to each passenger’s profile and preferences, the system delivers real-time personalised interaction, and serves to overcome even the most frustrating issues travellers’ encounter when on the ground or in the air.
What’s unique is the platform’s human-like appearance, and it’s patent-pending ability to generate a personalised video response in real-time.
The platform is also multi-channel, allowing airlines to create a common experience on their existing web portals, and check-in kiosks.
What drives Passenger Experience?
It wasn’t until 1991 that Virgin Atlantic Airways were the first to offer seat-back video in all classes.
Most recently with the rapid advances in aviation technology we’ve seen a proliferation of IFE systems offering more functionality that one can imagine, including live television, VOD, internet and email
access. In addition we have systems that allow passengers to chat, and even order food and drinks in advance.
One of the major hurdles that IFE systems face is that most long haul flights will have landed before the majority of passengers have figured out how to use the system. And, one of the major unrealised benefits to Airlines is that the systems can now keep their on-the-ground information systems connected regardless of the height and speed we travel.
At H-care we believe that the most important differentiator for the major airlines is Passenger Experience, and this will continue be a key factor in ensuring that passengers will prioritise flying on their planes versus choosing any airline.
The Human Digital Assistant has been designed to eliminate the IFE learning curve, helping passengers as they explore and use the system, whilst offering a truly personalised in-flight passenger interaction with up-to-date information and alerts based on each passenger’s individual profile and preferences.
Continue reading: How will the HDA optimize Passenger Experience?
