Brain interactive server

Every customer expects a rich, personalized, experience when navigating in an online self-service area.

You are looking to be proactive with your customers, anticipating their needs and promoting your product and services.

Brain Interactive Server solved this, managing the interactive communication process with online customers on any website, customer service, corporate intranet, extranet, ecommerce.

How does it work?

Brain Interactive Server receives streams of events from each users online activity, applying the appropriate communication process in order to push content and trigger actions corresponding to each user’s behavior. The creation of simple or complex interactions has never been so powerful: interactive support to navigation, presentation of data gathered from different backend systems, push profiled content, push promotions, push emotional content, instant alerts and notifications.

Which are the benefits?

Every user gets a profiled communication, effective and proactive, in realtime. The Authoring Tool allows for immediate content and process management without any impact on the existing web site software infrastructure. i.e. Customer Operations can enable one-to-one communications with direct control on the interaction process.

What can I do with it?

In a online self-service website (i.e. in a Telco organization), you want give specific messages to users when they user are not visiting your site since last 2 months, have not paid the latest bill, and their phone usage is increasing during the last weeks: this is an example where Brain Interactive Server gives you the power of process designer and content management at the same time.

The ability to exchange data with front-end and back-end systems allows the creation of interactive processes which can trigger external procedures, such as user’s profile variations on CRM, trouble ticketing, transactions, surveys, …).

Brain Interactive Server is a Java application which runs on any standard J2EE Application Server.

The interaction with back-end systems is possible through a series of data connectors (adapters) and the plug-in architecture that allows complete flexibility to exchange data with DataBase, CRM, Ticketing, Billing and other legacy systems.

Content is delivered and presented to end users in various forms on different channels:

• Web Widget. Structured html/ajax output with interactive buttons. The widget can be integrated into any web portal, using different methods and as a mash-up component using iframes.
• Mobile Site. The presentation layer can be design a mobile site, thanks to XML output from Brain Interactive Server.
• Messaging gateways can be served through XML output.
• IVR. Interactive Voice Response output through standard VoiceXML 2.1, allows the creation of Intelligent IVR systems and dynamic voice applications.
• Social Networking. Expand your voice through the integration of most common social APIs. Brain Interactive Server’s plug-in architecture allows the integration with any external social service.